About us

Origami was founded
to inject more rigour
into brand development.

Coming from business backgrounds, we know that branding isn’t just another word for marketing or advertising.

It’s about identifying the essence of what you do, distilling it down to a core promise that everyone in the company understands and believes in, and delivering it every time your customers interact with your company, or service, or product.

When that happens it inspires and ignites transformational business change.


Chris Taylor

Chris is a marketing professional with over 25 years extensive experience managing brands, developing distribution networks, international marketing and general management. Chris was a Director of Vodafone New Zealand, responsible for all marketing in New Zealand, and for the development of the Vodafone brand in Australia. During his time at Vodafone, Chris led the brand from a market share of 26% to over 55%, growing customer numbers from 500k to over 1.8m.

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Chris Knox

Chris has a successful track record of establishing and running customer-focused businesses over the past 25 years. As a Partner and Managing Director of Lowe NZ, one of New Zealand’s leading advertising agencies, he was responsible for the communications strategy and establishment of BellSouth in New Zealand and then the successful transition into Vodafone. During his time on the Vodafone business it grew to leadership in the NZ mobile market and to being one of New Zealand’s most loved brands.

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Andy Haines

Andy is a global award-winning Creative Director, having worked for some of the world’s largest organisations for over 20 years. In London, Andy worked at Wolff Olins, one of the world’s leading brand agencies on the rebranding of global giant Unilever, as well as internal branding programmes for Toyota, Shiseido and GE Healthcare. In New Zealand, Andy worked at DNA as Design Director on Yellow Pages, BMW, the Taranaki Region and AUT.

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Our Services

Marketing Strategy

  • Research and analytics
  • Opportunity analysis
  • Marketing planning
  • Proposition development
  • Launch programmes
  • CRM strategy and execution

Brand Identity and Design

  • Logo design
  • Brand livery
  • Packaging design
  • Brand books
  • Brand guidelines
  • Corporate interiors
  • Trade shows and events


  • Communications strategy
  • ATL and BTL advertising (print, TV, radio, digital, outdoor, POS)
  • Corporate communications
  • Stakeholder communications
  • Prospectus
  • Annual reports
  • CSR

Digital and Social Media

  • Interactive engagement strategy
  • Social media strategy
  • SEO optimisation
  • Social media management
  • Social media content creation
  • Website design and development

Retail Design

  • Branded environments
  • Interior design
  • Retail strategy and design

Internal Brand Ignition

  • Brand workshops and ignition process
  • Internal brand communications
  • Staff engagement programmes

Brand Strategy

  • Brand assessment and audit
  • Brand positioning and architecture
  • Brand name development
  • Messaging strategy
  • Training and organisational change