Nike is not an Olympic sponsor this year but that hasn’t stopped it from borrowing interest in what it takes to compete for its “Find your greatness” campaign. The result—this thoughtful, unexpectedly moving video of an overweight pre-teenager, Nathan, forcing himself to run down a lonely road in London, Ohio—is fantastic. Note that it’s filmed in a single, unedited take.

Dean Shipley, OCM News Service reported: Sorrell was compensated for his efforts, but the amount was undisclosed. He said he and his mother, Monica, will now work together to help each other lose weight. Exercise will play a big role as will improvement on the family diet. If they are successful, Nike will return for another taping to reinforce its message, Greatness is not beyond his reach, nor is it for any of us.