The Challenge Animation College offers true character animation training unlike anything else in NZ, but they needed to refocus their brand to attract students.
New Direction First, we created a positioning line for the brand that sums up their unique point of difference; the art of emotion. Then we created ‘Light & Dark’, an annual animated character competition for secondary school students that offers a fully funded place at Animation College. Light & Dark is now in its third year and has built a strong online student community.
Results “Origami helped us crack the DNA of our brand to reveal its true essence and uniqueness. This has helped build our organisational culture and has spurred innovation because now we truly understand ourselves and our market.”
