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Transforming a brand for the tourism sector.
Christchurch Helicopters
Transforming a brand for the tourism sector.
Challenges
> Repositioning Christchurch Helicopters to reflect their business strategy while retaining commercial and flight training presence.
> Become a leader in the local tourism market whilst maintaining current commercial and education work.
> Creating an effective digital presence in a highly competitive market.
New direction
> Business architecture.
> Transformed the business strategy towards a focus on tourism, without diminishing current commercial work.
> Launched a new identity that reflected the new business strategy.
> Developed an effective digital and social strategy.
Results
> Large increase in bookings and enquiries.
> Website traffic is growing month on month.
> Website and digital assets now rank first for targeted keywords.
> A fast-growing active social media audience.
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