How do you unleash fresh energy from NZ’s favourite gym brand?
Les Mills
How do you unleash fresh energy from NZ’s favourite gym brand?
The Challenge As the undisputed leader in an increasingly crowded market, Les Mills needs to stay energized with imagery and messaging that captures the essence of the Les Mills experience.
New Direction We created a campaign with a set of inspirational images, then we paired them with our “Unleash Yourself” brand line. The energy is almost palpable.
Our relationship began by working with Les Mills International to create their brand architecture. It has now evolved to cover full brand and communications services for Les Mills New Zealand, including brand and retail advertising, club interiors, and CSR initiatives.
“Andy, Chris and Chris genuinely engage with us as a client to proactively work with us to evolve our business. Their passionate team based approach really fits with our culture and delivers the results.”
