How to turn world leading technology into a world leading brand.
NextWindow
How to turn world leading technology into a world leading brand.
Challenges NextWindow were ahead of the game in optical touch screen technology, but when you’re talking to the big boys you need an identity that helps open doors.
New Direction We worked with NextWindow to develop a global brand architecture and strategy around the idea of ‘Creating new possibilities’ that led to a redesign of the brand identity, all touchpoints and ultimately the acquisition of the business by a major global player.
Results “Origami’s expert and friendly guidance created a new brand which was instrumental to NextWindow’s growth and ultimately the successful sale of the business.”
