The Challenge Phitek, a NZ manufacturer of high tech in-flight entertainment components, was well known for its R&D expertise but needed to refocus its marketing effort to capitalise on huge opportunities with commercial airlines and in-flight entertainment suppliers.
New Direction Following intensive customer research, we developed a clear brand strategy centered around the benefits Phitek deliver – beyond R&D expertise. This culminated in a new identity which presents Phitek as the global leader they are.
Results > Emirates installing Phitek’s Magnetic Jack across all new aircraft. > Winner High tech awards 2015.
