How do you repackage a family company for the 21st Century?
RLB
How do you re-package a family company for the 21st Century?
The Challenge R.L. Button was a small Kiwi packaging company that needed some repackaging itself. Established in 1920, it had a great reputation, but their identity was very last century.
New Direction We created a new RLB brand architecture that drew on their strengths and looked towards the future. Our fresh bold identity signaled those changes and sent a clear message to the market that RLB have catapulted into the 21st century.
Results “Origami worked collaboratively with our team and our customers to get inside our heads and understand RLB, and how we wanted to be perceived in the market. We needed to create a big shift and the Origami team guided us through the rebrand process with sound advice and patience. They went beyond the brief and delivered the brand transformation that we needed and within our budget.”
