Rolling out a name change with one of NZ’s biggest brands
Spark
Rolling out a name change with one of NZ’s biggest brands
Challenges
Origami was engaged to execute the name change rollout across a wide variety of touchpoints. From the development of detailed brand guidelines, through wifi hotspots to retail stores, the challenge was consistent execution and modelling for all future brand partners to follow.
Results Origami’s work on the transition from Telecom to Spark was the perfect combination of ambition and pragmatism. They successfully navigated stakeholders to deliver work that was consistently on time, on brief, and simultaneously true to the spirit of the new brand but also workable across multiple channels and touchpoints, from Spark stores to mass market retail to SME.
Thomas Cumiskey
Head of Retail, Spark
