TVNZ

How to disrupt the disrupters to make sure you are as relevant as ever?

In 2014, TVNZ was facing perhaps the biggest challenge in their history as the global digital media giants threatened the dominance of domestic free-to-air TV. TVNZ had seen their share of media revenue fall, and their On Demand platform was still very new.

At a time when media buyers and advertisers were beginning to question the long-term relevance of free-to-air TV networks, TVNZ asked Origami for help.

Our response was twofold. First, we helped simplify TVNZ’s brand architecture to the TVNZ master brand, which not only strengthened and improved the efficiency of communicating the brand but enabled the TVNZ OnDemand sub-brand to benefit from closer association with the mothership.

The second pillar of our response was to co-design a comprehensive trade marketing plan for TVNZ, the flagship of which was the creation of a thought-leadership event called the TVNZ Forecast Series. Now in its 8th edition, the Forecast Series offers brand owners and advertisers insight into NZers’ lives that could only be offered by a media company so connected with and such a part of the fabric of NZ.

Hosted by Nigel Latta, the Forecast Series is now established as a pivotal part of the annual media calendar, with the 2021 edition being transferred from a live-audience event to the TVNZ OnDemand platform, catering for over-subscription of previous editions…oh yes, and a pandemic!

“I absolutely love working with Origami; we have a really wonderful way of working together. They are a part of our business and understand our purpose and values and ultimately help us deliver those every single day.”