How do you transform NZ’s oldest and biggest fishing company into a customer focused company?
Sanford
A food company (not just a fishing company) who have uncompromising care.
Challenges
To turn the Sanford vision “to be the best seafood company in the world”; into a reality, required a clear focus on customers needs, internal culture and a clear focus on the essence of the brand in the future.
New direction After visiting customers in all corners of the globe we were able to fully understand how Sanford’s passion for seafood could connect with customers’ desire for a supplier delivering the very best form the best resource in the world.
We created an internal engagement program and completely new brand identity to live the essence of “Uncompromising Care”. NZ’s pristine resource plus uncompromising care = Sanford, Beautful New Zealand Seafood.
Results The rebranding work that Origami did for us was a major contribution to shifting our mindset into a new reality. Chris’ and Andy’s ability to interpret our passion and ambitious vision and turn that into a very attractive outcome that we all feel proud about, has been phenomenal.
