CoA Academy

How to create a completely new type of global executive education?

In 2018 we asked Origami to help us turn our idea for a new kind of Leadership Training Academy into a reality. They started by helping us understand how we might best position ourselves in the market, creating our launch identity and material and how we should take it to market. We have such a good relationship with Origami that we think of them as our de facto marketing team.

As well as creating traditional assets like our brand id, website and advertising material, Origami developed a comprehensive sales and prospecting funnel, designed, published and promoted our first book ‘Chief of Anything’, branded our podcast series, and also produced the identities and positioning for our growing Event Series.

In a reflection of the strength of our partnership, we turned to Origami to help us adapt to the challenges of the pandemic. They immediately helped us reposition us as the “Global Remote Leadership Experts” and enabled us to switch our program online. The result was actually that we widened the programs’ reach and improved our profitability.

Although we are based in Germany and are successfully operating across Europe and the Middle East, we have found that time zone and geography have been no barrier to working in a strong partnership with Origami.