Bringing urban regeneration to life right in the heart of Auckland CBD.
Civic Quarter & The CAB
Bringing urban regeneration to life right in the heart of Auckland CBD.
Every time a run-down area of a CBD gets regenerated, it’s an opportunity to stamp a mark on the city and make a statement about the direction it’s taking. Origami has made something of a specialty of helping in this field, from London to Sydney, Amsterdam and now Auckland.
Love & Co. came to us to help them create an identity for their visionary project of urban redevelopment in Aotea Square called Civic Quarter and, within it, the iconic A-list heritage building The CAB (the old Civic Administration Building).
As well as producing the overall identity for the site, we carried the idea through the entire customer experience and sales journey, applying it seamlessly across print, online, display suite, animation, events, and outdoor advertising. We also helped ensure the success of the project by creating and managing the digital campaigns and prospect lead generation activity in NZ and across the Asia Pacific region.
“Origami give us more than marketing and branding expertise. They create an overall brand experience for our customers, stakeholders and wider audience. Furthermore, by integrating the digital and print products including signage, we are ensured consistent brand presence.”
